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Although January 1st is traditionally when most people contemplate self-transformation, we were hoping to get a jump on things here at The Write Room. For us, Thanksgiving seems to mark one long slide into the holidays, and we really wanted to unveil our new and improved persona before we got inundated with other things.

We’d been itching to change our website for a while. More and more we felt that it didn’t really reflect who we were and more importantly, it didn’t reflect the work we do. We pride ourselves on getting to know our customers — on listening until we know so much about your business that we can reproduce your tone, the voice that you use to address the marketplace. Then we ask questions and listen some more until we have a solid read on your audience. Only then do we sit down to write. Somewhere along the line when we first created our site, our ability to partner with our customers, our agility and creativity did not make it onto our web pages.

After months of talking about changing things, we did something radical. We undertook our website renovation as a new project. The Write Room website was scheduled in like our other clients. And because we are committed to our clients, to delivering every bit of what they want and very often more, treating our own job like we would treat a client’s made all the difference. We went from “Yeah, yeah, we need to fix our website” to “Just wait until you see it!”

We brainstormed with our web guru Eric, Mary Ellen slogged through oodles of templates, and we finally arrived at a look, a format and some fresh, new copy. Along the way we realized the momentum that we create in our clients’ projects had infused our own. I’m tempted to use screenshots from the project to illustrate the sort of transformation we can offer. Our aim was to communicate the full range of what we do by showcasing some of our clients, in a crisp, fun, mobile format.

Let us know if we hit the mark.